You've probably never heard the term "email marketing" before, but more than likely you have seen it. It's everywhere! Your favorite companies have more than likely sent you a message telling you about a product. This is e-mail marketing in its purest form. Does this sound like something you would want to use? Granting that it is, then continue reading.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.
In the end, the goal of digital marketing is to make a sale. Every email that is sent should entice the readers to want to buy a product or service. Do this by creating emails that offer product information - new and old - as well as information on special discounts.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
Give your customer a clear choice to opt in to your email promoting, and an easy way to opt out, in order to build customer confidence. By doing so, your gain customer trust, and protect your reputation. Additionally, some Internet service provides may blacklist you, and that can have tremendously detrimental effects on future business.
Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.
Give your marketing emails the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their email marketing efforts, and seemingly small errors like typos end up undermining their readers' perception of their level of professionalism. Before you add an email to your marketing rotation, ask yourself if it would inspire you to buy.
Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
Include a customer incentive in your emails. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
Don't put out emails that use images to give people information that's critical. Many email clients don't display images to help keep viruses and malware off their users' computers. If the images do not display automatically, you messages can be unreadable. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
Test and design your messages to be readable and functional even if the images and graphics get blocked. Many email clients do this automatically. Make sure that any images you do use have descriptive text substituted via the Alternative attribute that should be available in your email composition software interface.
Offer incentives. People might be hesitant to give their consent to receive e-mails. Try offering some sort of incentive as a bonus for receiving e-mails from you. Offer coupons or exclusive promo codes. Make sure that there is content in these e-mails that they will find both worthwhile and useful.
Be straight forward with your recipients about what they will be receiving. When someone opts to receive e-mail from you, make sure they know what they're agreeing to. Keep information easily visible about what they will be receiving in these e-mails and how often these e-mail will arrive in their inbox.
Make sure your customers have an "opt out" option available on your emails. For whatever reason, you may get a reader that no longer wants to receive emails from you. Provide your end of the bargain in your emailing policy by allowing them to choose to end their subscription.
Try using holidays and important events to your advantage in your email promoting campaigns. For instance, if it's Valentine's Day, try incorporating things like candy, flowers, hearts and other related imagery or designs. Your readers should enjoy the creativity and festiveness of your messages around special times of the year.
Ensure your email matches your brand. It is important for your customers to instantly recognize who is emailing them, and a great way to do this is by including your company name and logo prominently in the email. You can also employ a color scheme that matches that of your website to further connect the two mediums of communication.
Remember that many users now use mobile devices to check email. Mobile devices such as smart phones have a much smaller viewable area than a computer monitor often just 320 by 356 pixels, as opposed to the 1024 by 768 pixels that are common on computer displays. Try to ensure that your message looks great, no matter how your customer is viewing it.
After countless times of encountering email promoting, you finally know what it is. Put simply, it's using the medium of emails to send messages either current customers or future customers for the sole purpose of marketing to them. Now that you know what it is, make use of it in your own emails! Go to email marketing job and learn more today.