If your business is not yet using email as a central part of its marketing strategy, you are missing out on one of the most effective forms of marketing there is. Email lets you reach a wide audience of potential customers for very little cost. Read the following article to learn more.
Maximize the results of your marketing with email by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts.
Be consistent with your email layouts. All of your emails should employ the same color scheme and feature the same logo. The font used in your emails must be easy to read. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity cannot be underestimated when developing a business strategy.
Be sure you get a subscriber's permission before emailing. If you spam your customers you will find that you will never be taken seriously. In some cases, recipients will be so irritated that they could discontinue their relationship with you.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
In your email campaigns, utilize the least amount of graphics as possible. Many email readers block graphics, causing some people to miss the information which is not available in text format. The spam folder is the likely destination for photo laden email.
The greater number of choices you give your subscribers, the greater impact your marketing with email is going to have on your profit. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. The more perceived control the customer wields, the more at-ease they will be handing you everything you need to succeed with them.
You need to get your customers' permission in order to send them any correspondence by email. If you don't, your clients may trust you less and hurt your company's name. You may even be blacklisted, which really hurts your company's credibility.
Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. These devices have lower resolutions compared to computer monitors, giving you less space to use. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.
Your marketing emails should be reasonably short. Use clear, direct language whenever possible. This will help to show readers that you value their time. If your message is brief, your readers are also more likely to read the entire thing. It is important to remember that even the finish of your email has critical content.
Build your mailing list one person at a time. Start by asking your largest customers to sign up and recommend you to their friends. Word of mouth is the best form of recommendation and you will gain much more business this way as well as have a larger, targeted email list to market your products to.
Use e-mail marketing with a select group of valued customers. This way, you can create an elite list of customers who can feel valued that they are receiving special offers and promotions from you. It may even motivate people who are not part of your email club to make more purchases in order to receive these special promotions.
There is nothing wrong with composing your marketing emails in HTML, but you may find it rewarding to give it a break from time to time. A simple message composed in plain text will be taken as a little more intimate and a little less formal by your subscribers. If you exercise moderation, sending plain text emails can encourage loyalty and draw your readers closer to you.
One way to demonstrate your respect for your email subscribers is to ask them to confirm their subscription after a certain amount of time. They will appreciate it if you ask them, after six to nine months, if they still want to receive your emails. You can even use the occasion to remind them of the value you have provided for them over the past months.
A great tip for following up with prospects is to follow up with some past conversation that has taken place through an email. Include a link on your email that lets them apply right now. The closing postscript can allow them to order with just one click by clicking on the below link.
Limit subject lines in your emails to 60 characters or less. A lot of email clients will shorten anything that is longer than 60 characters. Other clients simply can't display that many characters. The truth is that most subscribers will only need to see something that short to decide whether they want to continue reading your message.
Let readers know what to expect. When they sign up to receive emails from you, customers should be told how often they will receive emails, as well as a general idea of what the emails will contain. This makes people feel better about signing up, which means they will likely read and respond to your emails.
The more you learn about e-mail marketing, the more you should realize just how effective a marketing technique it can be. Once you start using email to promote your business, you will never turn back.
Just remember the techniques you have learned from this article, and your marketing campaign will yield great results. Go to email marketing South Africa and learn more today.